the seo-ai paradox

This post that I’m writing here will be analysed by Google and others to rank for SEO on search engines.

Whenever someone is looking into creating content for search engine optimisation, they’re told to use key words and phrases that would trigger everyone’s attention onto you. That is, if you like attention on your business. I’m presuming you do.

Guess what? If this search for optimal key word insertion in every part of your website feels hectic to you now, imagine the near future with the ascent of AI.

Right now, the top copywriters will create posts like this, and even do your whole site’s copy by hand and by brain. All it takes is some research, and some creativity. I’m saying the top copywriters because they see and know how important human creative powers are to write a piece that:

• is unique
• reads in a familiar tone
• i.e. reads like a real person wrote it
• isn’t full of filler words to cash in on the SEO points;

Mediocre writers aren’t even taking advantage of AI to improve their copy, when ChatGPT is writing the whole thing. The advantage is in using these tools to boost your research ability and information gathering, and then finishing off a post a bit old school (your own brain).

I get it, not everyone in business is adept or event wants to sit for 30 minutes to an hour writing something so that people like me don’t hunt them down…

And hiring a pro is heavy on the wallet, but it does make a huge difference.

The beautiful thing about marketing is that you can do it your own way, in fact that is the best way as it reflects your own personality and mindset onto the market. Only thing is that maybe you’ll have to rank higher on search engines by doing something else…

Anyway, to the main point. SEO-AI paradox. What does it mean?

Right now Google is encouraging more frequent use of AI to complete more tasks, and writing blog posts is not immune to that. This realistically means that people right now want to take the short cut to good SEO, so they resort to generating posts that are entirely AI made.

As time progresses, only a select few writers will rank highest without the use of ChatGPT, Gemini, etc., while the rest will succumb to the bull market.

In turn, the internet will become a bunch of businesses competing to see who’s got the most transistors on their side.

Google wants to have great quality content on its platforms, so it’s not going to be happy about that reality manifesting, but they are incentivising AI copy pasta right now. That’s the paradox bit.

The world never becomes exactly what we predict, so this “future” that I’m talking about won’t be happening like this.

But the marketers who resort to AI as the main drive horse right now, will suffer the consequences later on when they realise they’ve not refined a valuable skillset, and the top dogs in the business will probably say “sounds like a you problem”.